DART SPORTING COMPANY
BUSINESS PROBLEM
A Dart Sporting Company that supports dart leagues was planning an international tournament but lacked a portal to sell tickets. The company required a simple, user-friendly portal with specific features, including ticket limits, multilingual capabilities, and a short-term activation period to keep costs low. Additionally, the portal needed to be restricted to league members and include age restrictions. With these unique requirements in mind, the company engaged Scalesology to develop the site using Shopify.
SCALESOLOGY IN ACTION
Scalesology utilized the information provided by the company to develop the e-commerce portal through Shopify. The portal was designed to meet all requirements while maintaining a simple, intuitive layout and adhering to the project’s timeline. Throughout the development process, Scalesology maintained daily communication with the sports tournament company, incorporating feedback and making updates until the portal’s launch date.
Once the portal went live, Scalesology shifted to a support role, ensuring smooth operations. This included monitoring ticket sales, ensuring sold-out tickets were no longer available for purchase, and assisting the company in tracking sales progress. When the company was ready to take full control of the portal, Scalesology transferred all credentials and permissions, allowing them to manage the site independently and finalize ticket sales for the tournament.
RESULT
The portal went live and sold over half of the available tickets within the first 30 minutes. The company successfully reached their target audience, meeting all their requirements, and collected valuable player information that could be utilized during the tournament.
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